{"title":"Beauty of Joseon","description":"\u003cp\u003eShop all authentic Beauty of Joseon Korean skincare products in the Maldives. Traditional Korean hanbang ingredients meets modern skincare.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-glow-serum-propolis-niacinamide-30ml","title":"Beauty of Joseon Glow Serum: Propolis + Niacinamide 30ml","description":"\u003ch2\u003eBeauty of Joseon Glow Serum: Propolis + Niacinamide 30ml\u003c\/h2\u003e\u003cp\u003eRooted in the timeless wisdom of Joseon-era beauty rituals and elevated by modern Korean skincare science, the \u003cstrong\u003eBeauty of Joseon Glow Serum\u003c\/strong\u003e is a cult-favourite for a reason. This exquisite blend of golden Propolis and brightening Niacinamide works in perfect harmony to nourish, protect, and illuminate — delivering the coveted glass-skin glow that K-beauty is celebrated for worldwide.\u003c\/p\u003e\u003ch3\u003eKey Ingredients \u0026amp; Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e🍯 \u003cstrong\u003ePropolis Extract\u003c\/strong\u003e — a prized natural ingredient rich in antioxidants that deeply nourishes and protects skin\u003c\/li\u003e\n\u003cli\u003e✨ \u003cstrong\u003eNiacinamide\u003c\/strong\u003e — brightens skin tone, minimises pores and fades dark spots for a luminous complexion\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003eIntense Hydration\u003c\/strong\u003e — plumps and moisturises for a dewy, healthy glow\u003c\/li\u003e\n\u003cli\u003e🛡️ \u003cstrong\u003eAntioxidant Protection\u003c\/strong\u003e — shields skin from environmental stressors and free radical damage\u003c\/li\u003e\n\u003cli\u003e🇰🇷 \u003cstrong\u003eAuthentic Korean Heritage\u003c\/strong\u003e — crafted in Korea, inspired by centuries of Joseon beauty traditions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eAfter cleansing and toning, apply 2-3 drops to face and neck. Gently press and pat into skin until fully absorbed. Follow with moisturiser. Use morning and evening for best results.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAncient wisdom. Modern glow. The beauty secret of Joseon, reimagined for today.\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49680660758768,"sku":null,"price":300.0,"currency_code":"MVR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/0371\/8640\/files\/61Gfh4Hpx-L._AC_UF1000_1000_QL80.jpg?v=1777974602"},{"product_id":"beauty-of-joseon-apricot-blossom-peeling-gel-100g","title":"Beauty of Joseon Apricot Blossom Peeling Gel 100g","description":"\u003ch2\u003eBeauty of Joseon Apricot Blossom Peeling Gel 100g\u003c\/h2\u003e\u003cp\u003eInspired by the delicate beauty rituals of the Joseon dynasty, the \u003cstrong\u003eBeauty of Joseon Apricot Blossom Peeling Gel\u003c\/strong\u003e offers a gentle yet deeply effective exfoliation experience rooted in authentic Korean skincare heritage. Infused with the essence of Apricot Blossom — a flower long celebrated in Korean culture for its skin-softening properties — this peeling gel dissolves dead skin cells and reveals a visibly smoother, brighter, and more refined complexion.\u003c\/p\u003e\u003ch3\u003eKey Ingredients \u0026amp; Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e🌸 \u003cstrong\u003eApricot Blossom Extract\u003c\/strong\u003e — a treasured Korean botanical that softens, brightens and refines skin texture\u003c\/li\u003e\n\u003cli\u003e✨ \u003cstrong\u003eGentle Exfoliation\u003c\/strong\u003e — effectively removes dead skin cells without harsh scrubbing or irritation\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003eHydrating Formula\u003c\/strong\u003e — exfoliates while maintaining skin's moisture balance\u003c\/li\u003e\n\u003cli\u003e🛡️ \u003cstrong\u003ePore Refinement\u003c\/strong\u003e — visibly minimises pores and smooths uneven skin texture\u003c\/li\u003e\n\u003cli\u003e🇰🇷 \u003cstrong\u003eAuthentic Joseon Heritage\u003c\/strong\u003e — crafted in Korea, honouring centuries of royal beauty traditions\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply to dry or slightly damp skin after cleansing. Gently massage in circular motions — the gel will ball up as it removes dead skin cells. Rinse thoroughly with lukewarm water. Use 1-2 times per week for best results.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eThe timeless beauty secret of the Joseon court — refined for modern skin.\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49680680419568,"sku":null,"price":275.0,"currency_code":"MVR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/0371\/8640\/files\/beauty-of-joseon-apricot-blossom-peeling-gel-100ml-2-min.jpg?v=1777975158"},{"product_id":"beauty-of-joseon-relief-sun-rice-probiotics-50ml","title":"Beauty of Joseon Relief Sun: Rice + Probiotics 50ml","description":"\u003ch2\u003eBeauty of Joseon Relief Sun: Rice + Probiotics 50ml\u003c\/h2\u003e\u003cp\u003eRooted in the ancient beauty wisdom of the Joseon dynasty and elevated by modern Korean skincare science, the \u003cstrong\u003eBeauty of Joseon Relief Sun\u003c\/strong\u003e is a sunscreen unlike any other. Combining the skin-brightening power of Rice with the microbiome-balancing benefits of Probiotics, this beloved K-beauty essential protects, nourishes and soothes — all in one elegant, lightweight formula.\u003c\/p\u003e\u003ch3\u003eKey Ingredients \u0026amp; Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e🌾 \u003cstrong\u003eRice Extract\u003c\/strong\u003e — a centuries-old Korean beauty ingredient that brightens, softens and evens skin tone\u003c\/li\u003e\n\u003cli\u003e🧬 \u003cstrong\u003eProbiotics\u003c\/strong\u003e — balances the skin microbiome for a calmer, healthier and more resilient complexion\u003c\/li\u003e\n\u003cli\u003e☀️ \u003cstrong\u003eBroad Spectrum SPF Protection\u003c\/strong\u003e — shields skin from UVA and UVB damage every day\u003c\/li\u003e\n\u003cli\u003e✨ \u003cstrong\u003eLightweight \u0026amp; Non-Greasy\u003c\/strong\u003e — comfortable all-day wear with no white cast\u003c\/li\u003e\n\u003cli\u003e🇰🇷 \u003cstrong\u003eAuthentic Joseon Heritage\u003c\/strong\u003e — crafted in Korea, honouring the royal beauty traditions of the Joseon era\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply generously as the final step of your morning skincare routine. Spread evenly over face and neck before sun exposure. Reapply every 2 hours when outdoors for continuous protection.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAncient Korean wisdom. Modern sun protection. Your skin, beautifully defended.\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49680841277680,"sku":null,"price":310.0,"currency_code":"MVR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/0371\/8640\/files\/beauty-of-joseon-spf.jpg?v=1777976956"},{"product_id":"beauty-of-joseon-matte-sun-stick-mugwort-camelia-18g","title":"Beauty of Joseon Matte Sun Stick: Mugwort + Camelia 18g","description":"\u003ch2\u003eBeauty of Joseon Matte Sun Stick: Mugwort + Camelia 18g\u003c\/h2\u003e\u003cp\u003eInspired by the botanical treasures of the Joseon dynasty, the \u003cstrong\u003eBeauty of Joseon Matte Sun Stick\u003c\/strong\u003e combines two of Korea's most revered skincare ingredients — soothing Mugwort and nourishing Camellia — into a sleek, portable sun stick that delivers powerful UV protection with a flawless matte finish. Perfect for on-the-go reapplication, this is authentic Korean sun care at its most elegant.\u003c\/p\u003e\u003ch3\u003eKey Ingredients \u0026amp; Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e🌿 \u003cstrong\u003eMugwort Extract\u003c\/strong\u003e — a sacred Korean botanical prized for centuries for its calming and skin-soothing properties\u003c\/li\u003e\n\u003cli\u003e🌸 \u003cstrong\u003eCamellia Oil\u003c\/strong\u003e — a luxurious Korean beauty staple that nourishes and protects skin's natural barrier\u003c\/li\u003e\n\u003cli\u003e☀️ \u003cstrong\u003eBroad Spectrum UV Protection\u003c\/strong\u003e — shields skin from UVA and UVB damage throughout the day\u003c\/li\u003e\n\u003cli\u003e✨ \u003cstrong\u003eMatte Finish\u003c\/strong\u003e — controls shine for a refined, poreless look perfect for all skin types\u003c\/li\u003e\n\u003cli\u003e🇰🇷 \u003cstrong\u003eAuthentic Joseon Heritage\u003c\/strong\u003e — crafted in Korea, honouring the royal botanical traditions of the Joseon era\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply directly to face and exposed areas before sun exposure. Glide evenly and blend if needed. Reapply every 2 hours for continuous protection. Ideal for touch-ups over makeup without disturbing your base.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eKorea's royal botanicals. Modern matte protection. Carry your skincare heritage everywhere.\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49680867557616,"sku":null,"price":330.0,"currency_code":"MVR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/0371\/8640\/files\/8abb2c6c-8752-4aae-9611-107ba6a313ec.webp?v=1777977525"},{"product_id":"beauty-of-joseon-relief-sun-aqua-fresh-rice-b5-50ml","title":"Beauty of Joseon Relief Sun Aqua Fresh Rice \u0026 B5 50ml","description":"\u003ch2\u003eBeauty of Joseon Relief Sun Aqua Fresh Rice \u0026amp; B5 50ml\u003c\/h2\u003e\u003cp\u003eA refreshing new chapter in the beloved Beauty of Joseon Relief Sun family — the \u003cstrong\u003eAqua Fresh Rice \u0026amp; B5\u003c\/strong\u003e edition delivers a burst of cool, watery hydration alongside powerful broad-spectrum UV protection. Infused with traditional Korean Rice extract and skin-repairing Vitamin B5 (Panthenol), this sunscreen nourishes as it protects, leaving skin feeling fresh, plump and beautifully cared for all day long.\u003c\/p\u003e\u003ch3\u003eKey Ingredients \u0026amp; Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e🌾 \u003cstrong\u003eRice Extract\u003c\/strong\u003e — a centuries-old Korean beauty ingredient that brightens, softens and evens skin tone\u003c\/li\u003e\n\u003cli\u003e💊 \u003cstrong\u003eVitamin B5 (Panthenol)\u003c\/strong\u003e — deeply repairs and strengthens the skin barrier for lasting comfort and resilience\u003c\/li\u003e\n\u003cli\u003e☀️ \u003cstrong\u003eBroad Spectrum SPF Protection\u003c\/strong\u003e — shields skin from UVA and UVB damage every day\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003eAqua Fresh Texture\u003c\/strong\u003e — a cooling, watery formula that absorbs instantly with no white cast or greasiness\u003c\/li\u003e\n\u003cli\u003e🇰🇷 \u003cstrong\u003eAuthentic Joseon Heritage\u003c\/strong\u003e — crafted in Korea, honouring the royal beauty traditions of the Joseon era\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply generously as the final step of your morning skincare routine. Spread evenly over face and neck before sun exposure. Reapply every 2 hours when outdoors for continuous protection.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eAncient Korean wisdom. Aqua-fresh protection. Your skin, beautifully shielded.\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49680938959088,"sku":null,"price":315.0,"currency_code":"MVR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/0371\/8640\/files\/Untitled-design-18.png?v=1777978322"},{"product_id":"beauty-of-joseon-daily-tinted-fluid-sunscreen-spf-50ml-dn350","title":"Beauty of Joseon Daily Tinted Fluid Sunscreen SPF 50ml #DN350","description":"\u003ch2\u003eBeauty of Joseon Daily Tinted Fluid Sunscreen SPF 50ml #DN350\u003c\/h2\u003e\u003cp\u003eWhere skincare meets effortless beauty — the \u003cstrong\u003eBeauty of Joseon Daily Tinted Fluid Sunscreen\u003c\/strong\u003e is the ultimate 2-in-1 Korean essential. A sheer, skin-perfecting tint in shade DN350 blends seamlessly to even your complexion while delivering powerful broad-spectrum UV protection. Lightweight, breathable and buildable, this is your new everyday sunscreen and base in one elegant step.\u003c\/p\u003e\u003ch3\u003eKey Ingredients \u0026amp; Benefits\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e🌟 \u003cstrong\u003eSkin-Perfecting Tint #DN350\u003c\/strong\u003e — a natural, buildable tint that evens skin tone and conceals imperfections effortlessly\u003c\/li\u003e\n\u003cli\u003e☀️ \u003cstrong\u003eBroad Spectrum SPF Protection\u003c\/strong\u003e — shields skin from UVA and UVB damage throughout the day\u003c\/li\u003e\n\u003cli\u003e💧 \u003cstrong\u003eFluid Lightweight Formula\u003c\/strong\u003e — breathable and comfortable for all-day wear without clogging pores\u003c\/li\u003e\n\u003cli\u003e✨ \u003cstrong\u003eNatural Finish\u003c\/strong\u003e — delivers a fresh, skin-like glow that looks effortlessly polished\u003c\/li\u003e\n\u003cli\u003e🇰🇷 \u003cstrong\u003eAuthentic Joseon Heritage\u003c\/strong\u003e — crafted in Korea, honouring the timeless beauty traditions of the Joseon dynasty\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eHow to Use\u003c\/h3\u003e\u003cp\u003eApply as the final step of your morning skincare routine. Spread evenly over face and neck. Build coverage as desired. Reapply every 2 hours when outdoors for continuous protection. Can be worn alone or over your favourite skincare.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eTinted perfection. Korean sun protection. Your most effortless skin day, every day.\u003c\/em\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":49680944201968,"sku":"8809968132004","price":335.0,"currency_code":"MVR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0803\/0371\/8640\/files\/d3ca2b388ba44f3abac72e5818ae6985.jpg?v=1777979655"}],"url":"https:\/\/vitalhousemv.com\/collections\/beauty-of-joseon.oembed","provider":"VITAL HOUSE","version":"1.0","type":"link"}